Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

AHCMER501A Mapping and Delivery Guide
Develop a sales strategy for rural products

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency AHCMER501A - Develop a sales strategy for rural products
Description This unit covers developing a sales strategy for rural products and defines the standard required to: review current product sales against the marketing plan; identify product specifications and quality assurance strategy, target market outlets, timing and volume of sales, and price risk management strategy; assess a range of options for selling rural products; devise a sales strategy; implement the sales strategy and review against targets in the marketing plan.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit applies to retail and wholesale managers who developing a sales strategy for rural products.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Review existing sales plans
  • Current market returns are reviewed against sales objectives for the property.
  • Current performance data is analysed and compared to relevant benchmark information.
  • Trends and opportunities in respect to customer requirements are identified.
  • Current specifications for products and services are reviewed.
       
Element: Devise a sales strategy
  • Range of market options for farm products and services are identified.
  • Alternative market options are analysed for their profitability and feasibility consistent with sales objectives for property.
  • Sales plan is developed identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales, and price risk management strategy.
  • Available resource commitments and capacity are determined to implement the sales strategy.
  • Contingency arrangements are defined to manage variations in production and market prices.
       
Element: Implement and review a sales strategy
  • Sales are conducted according to the sales strategy and adjusted according to the contingency plan.
  • Sales plan is reviewed and amended.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:

review current product sales against the marketing plan

identify product specifications and quality assurance strategy, target market outlets, timing and volume of sales, and price risk management strategy.

assess a range of options for selling rural products

devise a sales strategy

implement the sales strategy and review against targets in the marketing plan.

Context of and specific resources for assessment

Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

research skills

determine current market position

review existing strategies and propose improvements

check relevant business, industrial and legislative requirements

define and obtain information for use in making effective decisions

develop plans to implement sales strategies

use literacy skills to fulfil job roles as required by the organisation. The level of skill may range from reading and understanding documentation to completion of written reports

use oral communication skills/language competence to fulfil the job role as specified by the organisation including questioning, active listening, asking for clarification, negotiating solutions and responding to a range of views

use numeracy skills to estimate, calculate and record complex workplace measures

use interpersonal skills to work with others and relate to people from a range of cultural, social and religious backgrounds and with a range of physical and mental abilities.

Required knowledge

potential market outlets

customer specifications for products and services

relevant information sources related to markets and market returns

marketing and promotional planning targets

OHS legislation, codes of practice and enterprise requirements

relevant commercial law and legislation.

The range statement relates to the unit of competency as a whole.

Rural products may include:

any agricultural product

any horticultural product.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Current market returns are reviewed against sales objectives for the property. 
Current performance data is analysed and compared to relevant benchmark information. 
Trends and opportunities in respect to customer requirements are identified. 
Current specifications for products and services are reviewed. 
Range of market options for farm products and services are identified. 
Alternative market options are analysed for their profitability and feasibility consistent with sales objectives for property. 
Sales plan is developed identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales, and price risk management strategy. 
Available resource commitments and capacity are determined to implement the sales strategy. 
Contingency arrangements are defined to manage variations in production and market prices. 
Sales are conducted according to the sales strategy and adjusted according to the contingency plan. 
Sales plan is reviewed and amended. 

Forms

Assessment Cover Sheet

AHCMER501A - Develop a sales strategy for rural products
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

AHCMER501A - Develop a sales strategy for rural products

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: